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²Î¿¼ÎÄÏ×

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Barmeyer, C. & Franklin, P. (eds.) (2016), Intercultural Management. A case-based approach to  achieving complementarity and synergy, Palgrave Macmillan.


ÆäËûÊé¼®ºÍÎÄÕÂ


Barmeyer, C. & Mayrhofer, U. (2014), How has the French cultural and institutional context shaped the organization of the Airbus Group?, International Journal of Organizational Analysis, 22(4), 426-448.


Mayrhofer, U. (ed.) (2013), Management of Multinational Companies: A French Perspective, Palgrave Macmillan.


Milliot, E. &. Tournois, N. (eds.) (2010), The paradoxes of the globalisation of markets, Palgrave Macmillan.


Prange, C. (ed.) (2016), Market Entry in China: Case Studies on Strategy, Marketing, and Branding, Springer.


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Dominguez, N. & Mayrhofer, U. (2018), An SME¡¯s intercultural experience in China, Centrale de Caset de M¨¦dias P¨¦dagogiques.


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